Data Science Portfolio of Dr Khairul Afzan Bin Aziz
As a Marketing data scientist, I am passionate about helping SMEs or entrepreneurs use data to answer a few questions that affect their industry:
- What information is most important to their business mission?
- What information is changing?
- What factors affect the information?
Although there are many reasons to use data analytics, these questions need to be answered to meet two main reasons that are the bread and butter of a business:
- To increase revenue
- To reduce cost
Within 5 years period until today, I help 5 clients from 4 different industries such as restaurants, driving academies, property developers, and medicare.
Below are examples of how to analyze and present data:
Social ads Comparison and Forecasting
Which social ads bring the best ROI or ROAS
This project builds a machine learning model to help us decide the optimal allocation of a limited advertising budget.
Click here to access the notebook
Sentiment Analysis
Using the sample of twits from twitter, entrepreneurs can see the negative or positive words that are most often present in tweets
Click here to access the notebook
Real-time Youtube Report
How well to monitor the performance of Youtube
Here is the example of my real-time Youtube channel dashboard.
Click here to access the dashboard
HR Report
Although HR is not a marketing issue, nowadays most companies consider attracting the right candidate is becoming tough. It is also true when it comes to retaining high-performance staff. Based on my experience, the hiring programs nevertheless have mimicked the marketing process to attract and retain quality customers.
How to identify the hidden retention issues that will cost your company’s hiring program?
Here are the dashboard examples
Click here to access the dashboard
Team Sales Report
One of the challenges facing by most companies recently is to generate profits online sales using a sales team. Each member’s performance must be monitored frequently to make sure they are on track. Thus, using the sales performance dashboard will help the team keep performing through out the year.
Here are the dashboard examples